GMARA Sponsors

Sponsors complete the GMARA experience. We’ve been lucky to have help from outdoor industry heavyweights as well as many local Vermont businesses. If you’re a racer, please let them know you appreciate their support!

Become a Sponsor

We’re open to any great partnership ideas.

Sponsor the Green Mountain Adventure Racing Association

Our goal is to showcase Vermont as a place where adventure happens.

In the Green Mountains there's always an opportunity to get in the woods to hike, bike, ski, snowshoe, climb, canoe, kayak, swim, navigate and more. We design events where everyone from experienced orienteers and ultrarunners to parents with a baby in a backpack can take advantage of those opportunities, build their outdoor skills and create new friendships. GMARA is a 501c3 nonprofit founded in 2003. With no paid employees, we exist solely to promote adventure in Vermont.


We want you to be a part of this adventure!

We make it a point to promote local businesses whenever possible, from the ingredients in our post-race meals to the prizes we hand to top teams. We would love for you to donate products or services to make these events more memorable. Prizes can include everything from outdoor gear and trail food to lift tickets, hotel stays, golf passes, and club memberships. Sponsors sometimes donate swag for every team or provide food for mid-race snack stations. Some even provide demo gear or discounts to the volunteers who organize these events. Title sponsorship is potentially available for organizations able to make a cash donation.


Marketing to multi-sport athletes is a great idea.

From a Triathlete magazine poll, adventure racers are:
ACTIVE: Average of $24,408 spent on athletic related purchases per year
AFFLUENT: Average HHI: $161,300 , Median HHI: $122,600
CORE: Median Age: 40, 84% are between 18 and 49
EDUCATED: 97% have attended college, 50% have postgraduate degrees or studies
While we don't have specific demographic information about GMARA racers, informal discussions back up that data. They come primarily from the northeast U.S. states and neighboring Canadian provinces. Our mailings reach approximately 1000 active members, the majority are 25-45 years old, 36% female. Post-race photos organically reach ~10k people per event through facebook and the GMARA site. We also know from experience that our racers tend to be leaders in business and community, with great marketing reach of their own. They'll advocate strongly for the brands that support the races they love. GMARA races build loyalty – approximately 2/3 of race participants in a given year have raced with us previously. Supporting GMARA is an easy way to put your product in front of a thankful community.


Please help us make these adventures happen - contact Shawn to discuss an arrangement that'll work for everyone. If you'd like to get a team in the woods to see the adventure for yourself, let us know soon - we'll give you our best rate possible!


The Frigid Infliction is the longest-running true winter adventure race in the country.

Now in its 13th year, adventurous people from across the northeast keep coming back to the Frigid — and bringing friends. As a regional qualifier for the USARA national championships, we see some of the most experienced and competitive teams in the area, but about 1/3 of participants every year are trying their very first adventure race.

For a closer look at the Frigid, post-race writeups from 2015, 2016, or 2017 try to capture the spirit of the events.

A more accessible challenge: Test Your Nettle

For those who aren't quite ready for 8 hours in the cold, we have an introductory event on the same day. Using the same terrain and checkpoints as the Frigid, it isn't a competition; just an adventure. Teams challenge themselves to build navigation skills on either skis or snowshoes from around 10am to 1pm. Luckily, there won't be any patches of stinging nettle in the winter!

To complete the experience, both events include a post-race party with dinner and raffle prizes where adventurers new and old can make friends, swap stories and share techniques. You can learn more about either event (or sign up!) at The Frigid Infliction or Test Your Nettle.

Primary Sponsors

These businesses have made a great commitment to GMARA, and we can’t thank them enough.

Mammut makes some amazing gear. Whether you’re mountaineering, climbing, backcountry skiing, trail running or just doing a little travel their clothes are some of the most innovative, functional, and durable on the market. Mammut USA is based in Williston VT and provides awesome prizes for racers, and helps to outfit the core GMARA volunteer crew with high-end gear.

The Outdoor Gear Exchange


GearX.com is the online sibling of the Outdoor Gear Exchange (OGE) located on Church Street in beautiful Burlington, Vermont. It’s like having your local gear store online! Their mission is to sell great gear at great prices, to make the outdoors accessible and affordable for all levels of ability. The OGE was our title sponsor for the Frigid Infliction and the Bitter Pill for 2015 and 2016, and continues to provide excellent ongoing support.

Race Sponsors

Along with our primary sponsors, these businesses directly support GMARA’s races:

Bolton Valley Resort


With 88km of Nordic and back country trails (including 26km of groomed Nordic terrain), Bolton Valley Resort has hosted twelve of our thirteen winter adventure races. Peaks to climb, ravines to traverse, and plenty of snow for everyone.

Bevo Catering


Bevo is a bold catering company offering a fully licensed bar and personalized fare.
As avid supporters of local farmers, they strive to use as many Vermont products as possible, from fruits and vegetables to meats and cheeses.
Bevo provided an excellent high-end “back yard barbecue” at summer races from 2011-2013, and should be back in 2014!

Garuka Bars are handmade with Vermont raw honey to provide you with the best tasting, best source of pre-exercise energy – and it’s no secret that your body performs better on real food than it does on artificial and synthetic ingredients. As a Vermont business, Garuka Bars is proud to be the only energy bar using 100% consumer recyclable packaging. Garuka Bars has been a valued GMARA sponsor since the 2015 Wintry Wander!

Skida started in 2007 when a VT skier started making hats for her college teammates. Now, they’re a local business in the strongest sense of the word – headquartered in Burlington, with seamstresses working from home in northern Vermont. Skida has provided luxurious hats, neckwarmers, and other gear as prizes for multiple GMARA winter races.

Ski Vermont (Vermont Ski Areas Association) is a non-profit association serving 18 Alpine and 30 Nordic member resorts across the state. They know that adventure racers who get a taste of Vermont terrain will be back to take advantage of the great skiing and year-round recreational opportunities that our mountains have to offer.
Come experience Winter in its Original State!

Zanfel Poison Ivy Wash is a safe and effective topical solution for poison ivy, poison oak, and poison sumac. It is the only product known to remove urushiol, the toxin responsible for the reaction, from the skin after bonding, enabling the affected area to immediately begin healing. Those of us who have stumbled through a patch of poison ivy in a race know quite well how effective this product is.

Operational Sponsors

These businesses help with regular club operations.

New Duds Screen Printing is a local Vermont business that loves the outdoors as much as we do. For a small shop they do a ton of amazing print work including shirts, hats, posters and more – and they just expanded their operation to include custom embroidery!

Moulton Law Group


The Moulton Law Group is a Burlington, Vermont based boutique law firm providing sophisticated legal counsel to businesses, entrepreneurs, and investors throughout New England and beyond. The firm provides valuable legal counsel to GMARA.

MyTopo began in 1998 with the goal of providing custom printed navigation-ready map products for professional and recreational topographic map users.
They provide customized, waterproof, adventure-capable UTM maps to GMARA for our races, at a phenomenal discount.

Horse & Human Bodywork of Vermont

Abbie Senesac is a certified and licensed massage therapist with experience in bodywork for equine and human athletes. Abbie provides post-race massage at GMARA events!

Partners and Friends

Petra Cliffs is Burlington’s premiere indoor climbing center and mountaineering school. They hang our tyroleans every winter, keeping racers safe while they hang over the ravine, and they’ve set up the occasional rappel for us as well. Petra offers GMARA members a discounted one day climbing pass for $10, along with a free harness rental. If you need to brush up on your rope skills before a race, check them out!

Maine Summer AR


​Started in 2016, the Maine Summer Adventure Race is a 3- or 10-hour adventure in beautiful Midcoast Maine! Both races are hosted by the Midcoast Conservancy and designed by the members of Strong Machine Adventure Racing. All proceeds from the race benefit the Midcoast Conservancy.

Endurance Aventure is a Quebec business which was founded in 1998. Its goal is to promote physical activity through the presentation of outdoor activities and to ensure that participants enjoy unique experiences. Endurance Aventure puts on the RAID International Gaspesie, a four-day race on the Gaspesie peninsula in September.

Catamount Outdoor Family Center


The Catamount outdoor family center promotes family and community well being through activity and education in a natural environment. 500 acres of space including biking/skiing trails and an orienteering course make this the perfect place to train for future adventure races. Catamount gives discounted passes as prizes to some of our top local racers, and was the host location for the 2013 Bitter Pill.